Brand voice
Our brand voice mirrors the experience of walking into a branch. It’s friendly, conversational, and focused on our customers’ goals. When you write, highlight the power of Peoples Exchange as a local bank built on relationships — a bank rooted in the Kentucky communities where we live and work. We’re friendly and authentic, but not folksy. Peers in the community, but experts in banking.
Keep the following in mind when you write for Peoples Exchange Bank:
- Write like you speak. Use contractions and colloquialisms when it feels natural, but don’t force cleverness
- Use the first person and active voice
- Vary your sentence length. When you use a long sentence, follow it up with a shorter one
- Avoid exclamation points
- Use sentence case for headlines and capitalize only what is necessary. When in doubt, choose lowercase
About statement
We’re a community bank that thrives when you do.
Headlines
Decisions made where it matters
Here to help you thrive
First-name banking
Investing in community
Neighbor to neighbor
People helping people since 1912
Speak to a friend, not a robot
Human-to-human banking
Friends in the neighborhood. Experts in banking.