Brand voice

Our brand voice mirrors the experience of walking into a branch. It’s friendly, conversational, and focused on our customers’ goals. When you write, highlight the power of Peoples Exchange as a local bank built on relationships — a bank rooted in the Kentucky communities where we live and work. We’re friendly and authentic, but not folksy. Peers in the community, but experts in banking.

Keep the following in mind when you write for Peoples Exchange Bank:

  • Write like you speak. Use contractions and colloquialisms when it feels natural, but don’t force cleverness 
  • Use the first person and active voice 
  • Vary your sentence length. When you use a long sentence, follow it up with a shorter one
  • Avoid exclamation points
  • Use sentence case for headlines and capitalize only what is necessary. When in doubt, choose lowercase

About statement

We’re a community bank that thrives when you do. 

Headlines

Decisions made where it matters

Here to help you thrive

First-name banking

Investing in community

Neighbor to neighbor

People helping people since 1912

Speak to a friend, not a robot

Human-to-human banking

Friends in the neighborhood. Experts in banking.